22 Nov 7 Reasons Why a Photo Booth Should Be Part of Your Next Marketing Activation
You’ve started a marketing campaign that is integral to your company and you want to make sure it has a major impact among industry professionals and potential customers. Whether you’re releasing a new product or you’re celebrating quarterly revenue success, a photo booth from Pic Station could be the perfect thing to ensure a successful campaign. Wondering how our services can benefit you? Check out our top seven reasons why a photo booth should be part of your next marketing activation!
1. Branding for Your Company
At Pic Station, we offer corporate customization for all your digital and paper photo prints. Everything from the layout of your photos to the backdrop of the booth is available for customization with your company or product name. With highly visible branding, you can better promote whatever it is that you’re marketing with a major impact on current and future clients.
We can help you create branded content that’s focused on a specific product or include your logo everywhere you want it. No matter what you need, Pic Station specializes in personalized photo booth experiences for marketing and corporate events.
2. Future Marketing Tools
When you choose to include an event photographer or photo booth in your marketing campaign, Pic Station can provide you high-quality digital copies for all your future marketing needs. While all our services offer instant sharing and posting on social media, you can also request that we email you all copies of the photos taken throughout your event so that you can use them for the rest of your marketing activation.
3. Create a Revenue Stream
Since Pic Station already offers customization for every element of your photo booth, you can create an additional revenue stream to fund your marketing campaign. Capitalize on the real estate space provided by your image layout to sell ad space to sponsors. You can even include them in the background of every photo when you design a backdrop with our in-house graphics team. Your employees can pose in front of a green screen and we’ll instantly add in the branded image in the background. With this additional revenue, you can cover the cost of the photo booth and increase your profits!
Video photo booth rentals are another opportunity to incorporate ad revenue into your marketing activation, as you can have employees talk about your sponsors. Use our customizable user interface with question prompts and logos to make this photo booth marketing strategy a success!
4. Social Media Posting During Your Event
While your event is up and running, you don’t have to wait until it’s over to post photos and expand your reach on social media! Take advantage of our hashtag photo booth services to ensure everyone knows what’s going on. When you inform your attendees that you have a custom hashtag for your event, Pic Station can find any photo they post that’s been tagged with it. We can print photos directly from social media during your event and curate a collection for you to view digitally post-event. Use this style of photo booth for marketing in the future or increase engagement throughout your campaign.
5. Increased Engagement
Keeping your customers excited about your product or service is crucial to long-term sales and success. When you utilize a photo booth for marketing, you’re creating a buzz among people who attend your events and online once photos are shared and posted. Photo and video booths ensure your company is personable and help people identify with your brand. Whether you opt for light-hearted and fun or sleek and sophisticated, you can communicate a lot about your company’s brand and image through photo booth pictures when they’re posted on social media.
6. A Memorable Event
Usually, photo booths are popular for both serious corporate events and launch parties. For more work-related events, using a photo booth allows you to lighten the atmosphere and give people a break from work. If your event has more of a festive atmosphere, your photo booth ensures people remember your event because of its entertainment value. They’re more likely to share photos and post online about their experience when you provide something fun and enjoyable for them to do.
You can also take this opportunity to provide corporate style headshots for your most visible team members during the campaign. Our corporate photo booths help your marketing efforts with professional headshots and marketing materials.
7. Collect Data on Attendees
Many times, when hosting an event during your marketing campaign attendees will include industry professionals and guests that aren’t part of your company. When you upgrade your basic photo booth package with analytics and data capture, Pic Station can help you easily maximize the marketing impact of your event and develop a massive email list of potential customers, vendors, competitors, and more. Collect everything from names and addresses to demographics to better connect with your attendees and build a relationship with them.
Working with Professionals
Pic Station has helped corporations host hundreds of successful events all across America. We have team members that provide photo and video booths for events from Los Angeles to Washington DC. Learn more about how we can improve your marketing activation with our photo booth marketing solutions when you reach out to us today for a quote.