Looking for better business marketing ideas? Today, more than ever, there are many different ways to learn how to boost your business. With a little bit of resourcefulness and a lot of attention to customer care, you can get your business on the fast track to success. Read on to find out more!
Marketing done right can be an incredible resource for your business and it’s profit margin. If executed wrong though, it can feel like a tremendous waste of time, money, and resources. Business owners have to do whatever it takes to care for their company and it’s employees and sometimes that can seem overwhelming. But remembering to pay attention to the nuances that go into sales and marketing can make a tremendous difference in your company’s well-being, staff morale, and bottom line.
It’s easier than you think to learn how to make more sales, market better, and waste less of your budget.
Sell The Benefit, Not A Comparison
How you market you and your company is all about focusing on what makes you and your business different. So what are some ways to do just that?
- Quality: Your company is better at the job
- Cost: You know your company has better pricing than the competition
- Combining the two: Your company offers a better value on both of these things
That said, how you sell yourself and your business is different than how you market yourself. You can tell a prospective client that you provide a product or service that is more effective or cheaper than other companies, but that doesn’t necessarily show how much better you are going to make life for the customer. When creating better business marketing ideas, remember that selling is about the benefit. A comparison may highlight what your company offers, but you are always in it to sell the benefit of your skillset and what you offer to them above and beyond the competition.
Listen To What Your Customer Needs
As has been proven time and time again with successful entrepreneurs who have taken great ideas and built them from the ground up, the value in listening to your customer’s needs must be recognized. Having a solid sense of what they want, how they want it delivered, how often, and in what form, are some of the questions to keep in mind when connecting directly with your customers. Remember that you are there to make their lives easier, and because you believe your product is the best, you are a bridge to an easier life. So listen to their needs, respond in kind, and watch as trust forms between you and the clients you are working diligently to reach.
Get Started Marketing Your Product Early
Some business wait until the product is completely perfect before they do any kind of awareness campaign or marketing. However, a better business marketing idea would be to begin getting the word out even before it’s on the market. Your goal is to create demand for your product, and creating an early buzz will help to get the market excited, talking, and sharing news about your product in eager anticipation of its release.
This way you can get a solid jumpstart on building brand awareness and reaching out to existing and potential new customers. It’s definitely better to do early awareness around campaigning, even if it’s still minimal, to let potential customers know your product is in the queue and on the way! This way you can continue to work on selling the benefit of the product even before it has arrived for consumers. This is a highly effective way to boost your business before you even deliver the product to the market.
Think Outside the Box
The marketing world has changed in many extensive ways over the years. Before there were search engines or social media platforms, there was the power of imagery and word of mouth. And these things can’t be forgotten. Even online there are an array of ways to garner free marketing techniques that are effective as well as creative. For example, you can use video marketing, blog influencers, crowdsourcing, competitions, social media, content marketing, thought leadership, surveys, data analytics, and more!
One example of a better business marketing idea is a corporate rental photo booth. With a rented video or photo booth at your next corporate event, you could potentially turn an otherwise dry, run-of-the-mill business event into an opportunity to brand your company and get free exposure online via social shares through the likes of Instagram, Twitter, and Facebook. What’s more, you can offer your employees the opportunity to take professional corporate headshots with minimum investment on your end. The idea works on all levels: A photo booth is a way for your company to share stories and branded media, create an environment of positivity, and foster great social connections between employees, employers, and possible future clientele.
Test Fast Then Fail Fast
Marketing that you can’t measure is ineffective marketing. Better business marketing ideas need to have notable results that you can measure and make scalable. If you’re going to commit money and time to a marketing campaign, make sure it’s one with measurable results. Design ways to track all your conversions that originate from each marketing campaign. Also work on running multiple types of marketing campaigns in smaller, unique batches. This will allow your company to compare and contrast marketing channels to see what campaigns are performing best. From there you can get rid of the ones that don’t work well and focus on the ones that boost your business.
Make PR Count
When you do traditional advertising, it’s a byproduct of your marketing selling your product. For instance, when you are able to get a member of the press or media to cover your industry or your business, it can be a brand-building endorsement. It can help build your credibility and has an evergreen effect when used in conjunction with selling your product on your website, in print, or in portfolios or bios. If you manage to land an interview in The Wall Street Journal or Mashable, make sure to put a quote on your website. Even if it’s only a minor mention, you still carry the cache of “as mentioned in”. And when customers see that a respectable publication is mentioning your company, it builds valuable brand credibility.
When looking for better business marketing ideas, remember that there are always new innovative ways to work. For more information on how to create exciting new branding, check out Pic Station today!